Privacy policy (revision: 24/03/2016)


You’d be hard pressed to find a company that values your privacy more than Branded Silver Bullion SA does. When you visit our website you will be given the opportunity to receive e-mails from us. We know that some of the information you choose to give us is personal, and we take that seriously. Read the statement below if you’d like to know what we do with the information we obtain from you.


This privacy statement describes how Branded Silver Bullion SA collects and uses the personal information you provide on our Web site: www.brandedsilver.co.za. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.


Branded Silver Bullion SA Reg no: 2009/230465/23 (hereinafter referred to as “Branded Silver Bullion SA“, “we“, “us” or “our“) is committed to ensuring  the protection of the privacy of all visitors (“Visitors”) to our website at www.brandedsilver.co.za (the “Website“)  as well as all persons (“Customers”) who have registered for an account with us (“Account”), whether they have done so in order to purchase products (“Shoppers”), or to rent products (“Rental Shopper”).


This Online privacy policy (“this Policy“) describes the ways in which we collect, store, use and protect your personal information. Throughout this Policy, we use the term “personal information” to describe information that can be associated with a specific person and can be used to identify that person. We do not consider personal information to include information that has been made anonymous so that it does not identify a specific user.


Your acceptance


When you use our website, you acknowledge your acceptance of this privacy policy. If you do not agree with this policy, please do not use our website. We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Access to personal information


We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

How to be removed from our mailing list

If you wish to be removed from our list, please e-mail us on admin@brandedsilver.co.za. You may also follow the unsubscribe instructions located within all of the email communications you receive. If you have unsubscribed, then we will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature.

Types of information we collect

As a Visitor, registered Shopper, you agree that we may electronically collect, store and use the following of your information:

  1. Internet usage information: including your Internet Protocol address (“IP Address”), browsing habits, click patterns, unique user ID, version of browser software installed, system type, screen resolutions, colour capabilities, plug-ins, language settings, cookie preferences, search engine keywords, JavaScript enablement, the content and pages that you access on the Website, and the dates and times that you visit the Website, paths taken, and time spent on sites and pages within the Website (“Usage Details”); and
  2. Additional information you may provide on a voluntary basis: such as demographic information or information related to your favourite social networking site (eg. the site name, address and description), or information relating to your participation in competitions, promotions, surveys, and/or additional services (“Optional Details”).
  3. Personal Information about You: When you send us personal information such as your email address, street address, etc., we use this information for limited and specific purposes including the following:
    • We combine your information with data submitted by others. We use this aggregated data to analyze  purchase trends and identify common characteristics of our customers such as what area they live in, etc. Your data is not personally identifiable at this point – you are anonymous.
    • We use this combined, anonymous information, along with any comments you provide, to help develop new products and make adjustments to current products. Again, this information is analyzed collectively and is not personally identifiable.
    • We also may use anonymous information to help persuade retailers to carry our products. We do not lend, rent or sell personally-identifiable information to our retailers.
    • In order to place an order you must first complete you are required to provide personal information such as name and e-mail address. If you purchase a product or service from us, we request certain personally identifiable information from you on our order form. You must provide additional contact information (such phone number and delivery address) and financial information (such as delivery address if different than your and credit card number). We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.
    • If you request that we follow up with you personally such as to help you to fix a problem with a product, then we, or someone working specifically for us, will use this information to contact you as you requested.
    • If you choose to receive email or promotional information via e-mail from Branded Silver Bullion SA, then occasionally (usually no more than twice a month), we will send you email or mail about Branded Silver Bullion SA products and promotions. We won’t clog your mailbox with a bunch of spam, and we won’t give your email address or postal address to anyone else. That’s just not our style.

How we collect this information

  1. Voluntarily provided by you:  Optional Details may be submitted by you to us if you decide to upload or download certain content (or products) from the Website, enter competitions, take advantage of promotions, respond to surveys, register and subscribe for certain additional services, or otherwise use the optional features and functionality of the Website.
  2. We collect information about Customers through your Personal, Corporate and Contact Details will be provided by you during your registration as a Customer and/or thereafter by your actively completing an online order.  Additional Details are provided by you on a voluntary basis either directly or indirectly by means of you linking your Account to your other social networking profiles, such as your Facebook profile.  Transaction Details are recorded by us as and when you buy or sell anything on the Website. Third Party Details are provided by you as and when you decide to order a product (including gift vouchers) as a gift for that third party.
  3. Automatically gathered via various technologies:
    • “Cookies” Information: A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site. We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. We set a persistent cookie to store your passwords, so you don’t have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site. We collect aggregate demographic information from the Google DoubleClick cookie. The demographic information will contain age, gender, language settings, geographic region, and interests. You may opt out of Google Analytics Advertising Features and prevent your data from being used by Google Analytics here. If you reject cookies, you may still use our site, but your ability to use some areas of our site will be limited.
    • Third Party Cookies: The use of cookies by our partners, tracking utility companies and service providers is covered by our privacy statement. We do have access or control over these cookies. Our partners, tracking utility companies and service providers use session ID cookies to make it easier for you to navigate our site and in order for you to use the shopping cart.
    • Other tracking technology:  When you access the Website or open one of our HTML emails, certain Usage Details may be automatically collected and recorded by us or our service providers from your system by using different types of tracking technology.
    • Web Beacons:  We, and our third party partners, employ, a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ personally identifiable information. We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please email us on admin@brandedsilver.co.za.
    • Log Files: When you visit our website we detect and may record how you got here and where you came from. Specifically, we may collect the domain name or IP address of the site from which you connected, the type of browser you used, and what search terms you used if you found our site(s) via a search engine or link. This information is not used to identify you personally. This information is combined and analyzed anonymously to determine how and when people are visiting our website. We also use this information to measure the performance of our site and to help us decide where to advertise our brand and products.

The purpose for which we collect this information

We may use any Optional Details provided by you for such purposes as indicated to you at the time you agree to provide such Optional Details. We may use your Usage Details to:

  1. automatically provide you with the latest version of the Branded Silver Bullion SA application on your system;
  2. remember your information so that you will not have to re-enter it during your visit or the next time you access the Website or Platform;
  3. monitor aggregate Website usage metrics such as total number of visitors and pages accessed;
  4. recommend such of our products to you which we believe you might like based on your browsing history; and
  5. track your entries, submissions, and status in any promotions or other activities in connection with your usage of the Website.
  6.  The purposes for which we collect the information: We use the information that registered Customers provide (or that we collect) to operate, maintain, enhance, and provide all of the features of the Website and related services, and as may be necessary to comply with any relevant laws.
  7. More specifically: We use your Personal and Corporate Details to greet you when you access your Account, to manage and administer your use of the Website and fulfil our contractual obligations, including to verify your identity when transacting with us;
  8. We use your Contact Details to verify your identity and to inform you of facts relating to your use of the Website (ie to ensure that Shoppers receive their products, notifications regarding major updates or content you have posted or downloaded from the Website, customer service notifications, and to address copyright infringement or defamation issues).  We may also use your Contact Details to inform you of competitions, promotions and special offers form us and/or our partners and/or affiliates, but only if you have given your prior consent to receiving such communications.
  9. We use your Transaction Details to keep transaction records and to comply with our other obligations and enforce our rights as per the T&C’s. We may also use these details to notify you about products or special offers you may be interested in, but only if you have consented to receiving such communications from us and to, on an aggregated anonymous basis, track sales, conduct market research and in so doing improve our product selection and services generally.
  10. We may use any Additional Details provided by you to enhance and personalize your browsing experience on the Website and for such other purposes as may be indicated to you at the time you agree to provide such Additional Details.
  11. We use the Third Party Details to be able to deliver the product you purchased for such third party to him/her and to contact such third party if need be to ensure delivery to him/her. We will not use such Third Party Details for any other purpose.

NOTE:  Some of our business partners (e.g. advertisers) use their own cookies and/or widgets on our Website and we have no access to or control over such cookies or widgets. (Widgets are interactive mini-programs that run on our Website to provide specific services from another company (e.g. displaying the news, opinions, music, etc) and these widgets may collect certain of your personal information (eg your email address).  Cookies may also be set by the widget to enable it to function properly.)  Information collected by any such cookie or widget is governed by the privacy policy of the company that created it, and not by Branded Silver Bullion SA.  This Policy covers the use of cookies by Branded Silver Bullion SA only and does not cover the use of cookies or widgets by any third party advertisers on the Website.


The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. When you enter sensitive information (such as a credit card number) on our www.Branded Silver Bullion SA.co.za order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). If you have any questions about security on our Web site, you can contact us at admin@brandedsilver.co.za.

Links to other websites

Our Site includes links to other websites whose privacy practices may differ from those of Branded Silver Bullion SA. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any website you visit.

How we protect & store personal information

  1. We store the personal information of our Customers and Visitors on our servers in South Africa.  We use computer safeguards such as firewalls and data encryption, we enforce physical access controls to our buildings and files, and we authorize access to personal information only for those employees who require it to fulfil their job responsibilities.
  2. If you are a legal entity and not an individual, we will liaise only with your named contact or alternative contact provided by your named contact. It is your responsibility to let us know of any changes to your named contact.

How we share personal information with others

  1. We DO NOT disclose any personally identifiable information about you or your children to anyone not doing work specifically for Branded Silver Bullion SA such as a credit card processing company to bill you for goods and services, an email service provider to send out emails on our behalf, and a customer service provider to manage our help section. When you sign up for our services, we will share your personal information only as necessary for the third party to provide that service.
  2. An exception to this is when we believe in good faith that we are required to disclose such information by a law enforcement agency or court of law, and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our website.
  3. On a very limited basis, we may allow carefully selected marketing partners to send postal mailings to members who have signed up to be on our direct mail list. These companies will never be given your email address and will not have access to any information about you other than your postal mailing address. If you wish to opt out of receiving these postal mailings you may do so by emailing us at admin@brandedsilver.co.za.
  4. We may share the personal information of each of our Visitors and Customers with:
    • Our service providers under contract who help with parts of our business operations (fraud prevention, marketing, technology services etc). However, our contracts dictate that these service providers only use your information in connection with the services they perform for us and not for their own benefit.
    • Other third parties, but only with your consent or direction to do so.
    • Also note that if Branded Silver Bullion SA should sell, transfer or close its business, or undergo a merger, consolidation, change in control, transfer of substantial assets, reorganisation or liquidation, then Branded Silver Bullion SA shall be entitled to transfer, sell or assign any or all information collected via the Website (including your personal information) to one or more relevant third parties, but only to be used by them in accordance with the provisions of this Privacy Policy.
    • Note that Branded Silver Bullion SA will not sell or rent any of your personal information to third parties for their marketing purposes and only shares your personal information with third parties as described in this Policy.

How you can access or change your personal information

If you would like to review or change the details that you have supplied us with at any time you can contacting us on admin@brandedsilver.co.za or call us on +27 (0)21 813 6406.   (Contact hours: Weekdays 8:00 – 17:00)

Non-personal information

Notwithstanding anything contained in this Policy regarding your information, the following information is not regarded as personal information for purposes of this Policy:

  1. Permanently de-identified information that does not relate and/or cannot be traced back to you specifically.
  2. We may compile, use, share and otherwise process such information as we deem fit.
  3. Non-personal statistical information collected and compiled by us. We own and retain all rights in such information.
  4. Information which you have provided voluntarily in an open, public environment or forum including (without limitation) any blog, chat room, albums, community, classifieds or discussion board. Because the information has been disclosed in a public forum, it is no longer confidential and does not constitute personal information subject to protection under this Policy. Since such public environments are accessible by third parties, it is possible that third parties may collect and collate and use such information for their own purposes and you should accordingly be careful when deciding to share any of your personal information in such public environments.

You consent to the processing of your personal information
By accepting this Policy, you consent to our collection, storage, processing and disclosure of your personal information as described in this Policy.

Optional consent to marketing & service communications

Although you cannot opt out of receiving communications we need to send you relating directly to your Website purchases, you can opt out of receiving various other types of communications from us, being as follows:

  1. Sporadic alerts about exclusive discounts, special offers, sales and competitions.
  2. Regular newsletters to inform you about offers, hot products and other things that may be of interest to you (based on your selected interests and previous purchases) or to our Customers generally.
  3. You can opt out of service mails and notify us about your marketing communication references admin@brandedsilver.co.za. You can also opt out on a specific type of communication by following the unsubscribe link at the bottom of each email. While we do our best to act on your preferences as soon as we can, please be aware that it may take up to 14 days for changes to your preferences concerning newsletters or service emails to take effect.

Note: Should you require any further details regarding the Online Privacy Policy kindly contact us via admin@brandedsilver.co.za